Hooman Nouri – YouTube Mastery Course is about Coming Up With a Magical Channel Idea – I struggled with this step when I first started my YouTube journey causing me to start and delete 2 channels after spending weeks on each one before finally creating a 3rd channel that I was both confident would succeed on YouTube and that I could have fun creating videos on for a long time. The whole point of YouTube is for it to not feel like a job and be fun. You want to make sure the channel you start will be something you’ll enjoy doing for years to come. Here is what I want you to do. Take out a piece of paper.
On it draw a stick figure. Unleash your creativity and make it as detailed as possible. This little guy will represent the YouTube viewers. Now just around his body write these questions down. Who are you? How will you affect me? What is your goal or little guy will represent the YouTube viewers. Now just around his body write these questions down. Who are you? How will you affect me? What is your goal or purpose? And lastly, how will you be different? Don’t answer these questions just yet. Grab the 2nd piece of paper. Here I want you to list as many things as you can that you enjoy doing. Note how I said “enjoy doing” and not good at it. You don’t have to be amazing at something to enjoy doing it. I say this because, for example, you don’t have to be amazing at playing video games for people to want to watch you play them. I love watching gaming videos. And my favorite gaming YouTuber is probably the worst I’ve seen at that game.
He sucks worst than anyone I know. But I along with his 2 million subscribers watch him because he’s so funny! He tends to rage a lot when he dies and has a really funny, and cartoon-like voice. When you watch him play you can tell that this guy enjoys playing video games and that he would be playing just as he is even if he wasn’t making money from it or filming it for his YouTube channel. My sister too consistently watches a girl YouTuber who does makeup tutorials. She’s not the best at doing makeup and she isn’t necessarily the most beautiful girl to have ever walked this planet yet her personality, and the way she explains things on camera seems to be very appealing to necessarily the most beautiful girl to have ever walked this planet yet her personality, and the way she explains things on camera seems to be very appealing to female viewers. While explaining ‘How To Do Makeup’ she tends to go off topic into personal stories of her life. She often makes fun of herself and how clumsy she is and her viewers love that.
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What do YOU enjoy doing? Working out? Cooking? Doing makeup? Reviewing tech? Singing? Playing with your dog? Doing Fidget Spinner tricks? Talking about politics? Playing video games? Write them all down! If you have the slightest interest in doing something write it down! This could even be something as silly as pranking your mom. I want you to list at least 30 of them but remember we’re not in a rush here. More the better! Then I want you to go through them and highlight your favorite ones. Here is a tip…
Don’t think too hard. Don’t think “hmm which one will make me the most money?” Or “Hmmm which one will be easier to promote?” Once you’ve highlighted your favorite things to do I want you to start taking them one by one up to the stick figure and answer the questions he to promote?” Once you’ve highlighted your favorite things to do I want you to start taking them one by one up to the stick figure and answer the questions he asked you earlier. Remember, who are you? How will you affect me? What is your ultimate goal or purpose? And how will you be different? These are important questions you need to answer. It’s important to keep in mind that every time a viewer goes on YouTube they want something. Some want to be educated on a topic while some want to be entertained.
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