Launch a Product on Amazon FBA – Case Study

“If your dreams don’t scare you, they aren’t big enough.”

Years ago when I started selling on Amazon, I didn’t have the slightest clue that my life would be so impacted by Amazon sellers. I am so lucky to have met such incredible people.

OK, so I didn’t want to sound like I’m giving an Oscars speech, but I want to give back to the community that has given me so much. I think that there are a few ways that I can do so: time, money, and coaching.

I want to bring you in on my latest project, which I am ambitiously calling, “The Million Dollar Case Study”.

In short, I am going to sell one million dollars in physical products via eCommerce. The best part is, I will document every step of the way.

In the end, we will donate all proceeds to a charity. It is going to be an amazing journey, and I want you to come along for the ride!

How We Will Get There

With the collaborative launch last year, we launched Jungle Stix—the bamboo marshmallow sticks that sold nearly $200k in the first year.

Here’s a snapshot of our sales (monthly) from January 1st, 2016 through February 1st, 2017. $203k in that time frame. I’ll take that!

That was a big success, and ultimately we raised more than $51k that we’ve donated to Doctors without Borders! Heck yeah, that was a win for all of us!

So how is this Million Dollar Case Study going to work?

Requirements

• None
• Just a positive mindset!
• Be excited to learn how to sell on Amazon FBA

The process is going to be very similar to what we did with Jungle Stix:

1. Generate Product Ideas
2. Find a Supplier
3. Import the product
4. Sell on Amazon

Of course, that is a very simplified overview, but don’t worry, I am going to share every detail of the journey.

What I think is more interesting this time around is the Amazon environment. As an ever-changing space, it is now more competitive, with more sophisticated sellers, and of course more customers as well!

There are a few wrinkles that we are going to be exploring this time around…

• Generate Sales Outside of Amazon: With our big hairy audacious goal of a million dollars in sales, we are going to have to squeeze sales from new channels. Specifically, I want to start a standalone website (we have one for Jungle Stix ) and try to generate sales from the site. I will dive into this a lot more soon, but I think that we can use a shopping cart solution (think Shopify), to put up our product and create more sales. There’s even a nifty little Shopify/Amazon integration to make the process even easier. More on that later…
• International Marketplaces: I think going forward, one of the gaping opportunities for sellers around the world will be leveraging Amazon’s expanding footprint in new countries. I have already spotted hundreds of opportunities in each of the new marketplaces that Jungle Scout now supports, including the UK, Canada, Mexico, France, Germany, and many more. I want to try selling products in these markets, which will be an interesting learning experience for everyone. And it will (hopefully) accelerate our progress towards a million dollars!
• Multiple Products: If you create a brand as we did with Jungle Creations (the parent brand) and Jungle Stix (the product, ie marshmallow sticks), you can generate incremental sales just under Amazon’s recommendation algorithm. So I am thinking that if I create a brand of complementary products, we can sell more on Amazon, and have a robust website to get more sales. Win-win!

This case study will help you

I am going to host webinars for every step of the process. Similar to the Jungle Stix case study, you will have “over-the-shoulder” access to follow me, so you can then use the same strategies and tactics that ­­­­I have.

But this time around, I want this to be an immersive learning experience. That means I want you to follow along, and take action alongside me. So in theory, you would be launching your own products alongside me, in real-time.

Not sure exactly how to sell on Amazon, or what you will need to do? No problem, that’s the point! I will be putting together materials for each stage. Think of it as fun homework.

And voila, within a few months you too will have a profitable product listed on Amazon.

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Sounds fun, right?! It will be, I guarantee it.